NEW YORK (AP) a' Maybe earning doesn't care for everything. Nike is creating a social media marketing surprise with its latest online ad featuring an image of Tiger Woods overlaid with a quote from him, "Winning protects everything." The ad, posted on Facebook and Twitter, is meant to allude to the fact the player restored from career stumbles to restore his world No. 1 position on Monday, which he dropped in October 2010. However, many say it is incorrect in light of Woods' past marital complications. It's the most recent conflict from the athletic giant who has now had to cut ties with biker Lance Armstrong and athlete Oscar Pistorius because of separate scandals. Woods has long used the phrase a' at least since 2009 a' whenever reporters question him about his or other players' ranks. The ad has received more than 8,000 loves and 2,000 stocks on Facebook, along with thousands of responses, several congratulating Woods on the rank, but the others commenting that the ad sends the incorrect information out in light of Woods' past problems. His 5-year relationship to Elin Nordegren collapsed in 2010 after multiple affairs came to light. The others responded on Twitter. Annie Kessler, 25, in Columbus, Ohio, tweeted that the ad was a choice" for Nike. She said within an meeting that she felt compelled to tweet because even though she knows why Nike will need to advertise Woods, the term itself is unacceptable because of Woods' past infidelity. Nike didn't react to an obtain comment. Allen Adamson, managing director of branding company Landor Associates in New York, said the ad signals that Nike feels it is time Woods a' who along with his new No. 1 rank is now in a relationship with Olympic ski champion Lindsey Vonn a' is back in the spotlight. "They are looking at this and saying, 'Time has passed, he is earning again, it's time to show up the volume on our association,' " he said. "But it's dangerous once you associate with a hollywood just based on winning or losing. Customers worry about how you play the game: both the actual game and the game of life." Marketing consultant Laura Ries was more positive on the move. "The the reality is what he said is true," Ries said. "Whether or not they ought to have said it within an offer is another story." The advertising employs Nike has already established to sever ties with two other high-profile athletes. It slipped Armstrong in October, before Armstrong himself came clear in January, quoting insurmountable evidence he participated in doping and misled the business about those actions for more than a decade. And in February it stopped its agreement with Oscar Pistorius, the double amputee athlete from South Africa charged with premeditated murder in the Valentine's killing of his partner. Nike never cut ties with Woods when his scandal broke in 2010, and also tried to simply help resuscitate his image with a black-and-white ad four weeks later having a voice-over by his late father. Com Online: http://on.fb.me/X91rwF
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